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Thread: could this be true... U.S. Defender?

  1. #11
    Join Date
    Oct 2006
    Location
    Jacksonville, FL and Maine
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    1,743

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    They also stopped bringing in the Defender because all the people that it brought in to the dealership were supposed to be able to be talked into a Range Rover or Discovery. "Yes the Defender is nice, But with a family shouldn't you be looking at our Range Rover?" to which the people then said, "No, I want the Defender"

    You may think that a sale is a sale but the Defender is a much lower profitwise for Landrover than the Disco or the RangeRover. That may have doomed it more than anything.

    Brent

  2. #12
    Join Date
    Nov 2007
    Location
    Idaho, USA
    Posts
    5

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    I don't think Ford will put any money into the development of any new Land Rovers now that it has announced it's plan to sell LR/Jaguar. Including spending money to update the Defender to meet US regulations.

  3. #13
    Join Date
    Feb 2007
    Location
    From Vermont, right now I am still traveling from west to east and back every year
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    37

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    Was this rummer heard before ford decided to sell the company or after?

  4. #14
    Join Date
    Oct 2006
    Location
    Southern Indiana, USA
    Posts
    126

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    Yes, ford was not going to update the defender.

  5. #15
    Join Date
    Nov 2006
    Location
    Flagstaff, Arizona
    Posts
    1,087

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    Quote Originally Posted by sayers
    Yes, ford was not going to update the defender.
    I believe they were looking into a new Defender that could be built mostly by assembly line robots that would share a common frame and drive train with the LR3 and have an "updated" more upscale body and interior.

    i.e. you could see the similarity between the old and new if you looked at the both side by side during a moonless night, wearing sunglasses and if you squint your eyes.

    If one of the Indian companies buy LR, they might decide that having a no nonsense working Land Rover is still a good idea. If one of the business consortiums buys LR I think you can kiss off Defenders as we know them as they move the entire line to being high end luxury SUVs.

  6. #16
    Join Date
    May 2006
    Posts
    2,005

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    Maybe the Defender, or whatever the new name turns out to be, would be a simpler vehicle, not built for metropolitan areas, so no :- ABS, SLABS, SRS, etc. or in short : going back to the basic, easy to fix/maintain vehicle that we all love (and hate.. sometimes).
    Lets hope we can understand the evolution ...
    Les Parker
    Tech. Support and Parts Specialist
    Rovers North Inc.

  7. #17

    Default

    It sends as if it will be released for the 2010 market but nothing is set in stone at this point. Things are tight lipped and will most likely remain as such since the company was sold again.

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