You bring up some good points Scott. We all have wish list, want lists, and needs lists, based on our own individual values, and pocket books. But to say it's a "rip off", when someone steps up and upgrades his vehicle, to suit their own needs, is not right, just insulting. Would it be any better to spend $10k for a HS2.8 TGV base conversion kit, then need to upgrade the drive train to cope with the extra power? To some it would, and myself personally,not. That's my opinion, and would simply say, great engine, not on my list. Land Rovers are about individuality, improvising, and using whats available to you to make them work best for our needs. You want a $60k+ pretty truck to go to the mall, looks nice, only have $2k to make a runner, great job. Point being, neither owner is smarter, or more ignorant, just two people doing what they want. The world would be awfully boring with 1 Land Rover for all, based on 1 person's opinion.